As 2024 comes to a close, we find ourselves filled with immense gratitude and anticipation for what lies ahead. This year has been a season of growth and blessings for Sideline Media, and as we reflect on all that’s been accomplished, we give glory to God for His unwavering faithfulness and provision. Every milestone reached and every cherished moment captured has been possible through His guidance, and we are humbled by the journey He has led us on.


But none of this would have been possible without you—our incredible customers. You have trusted us with your most important memories, and for that, we are deeply thankful. You’ve become part of the Sideline Media family, and your support has been the foundation of our success. As we prepare to step into 2025, we are excited to share some big changes and exciting plans that we believe will make the coming year even more special for everyone we serve.


Reflecting on 2024: A Year of Growth

In 2024, Sideline Media continued to focus on what we do best: capturing game day photos, team photos, and video highlights that celebrate the heart and soul of youth and high school sports. Whether it was an unforgettable touchdown, a game-winning goal, or a heartfelt team moment, we were honored to freeze those memories in time for athletes and their families.


This year also saw tremendous growth in our SM Cares program. At Sideline Media, giving back is central to who we are. Thanks to your support, we were able to contribute to organizations that are making a difference, including Pinelake Church, Pisgah High School, The Tunnel 2 Towers Foundation, and Samaritan’s Purse. These contributions are a reflection of our shared commitment to supporting the communities that trust us with their most cherished moments.


Looking Ahead: 2025 and Beyond

While 2024 was a year of growth, 2025 will be a year of transformation. We’re introducing exciting new services, expanding our offerings, and enhancing your experience with Sideline Media in ways that reflect our commitment to excellence and innovation.


Enhanced Gallery Experience

The first major change we’re rolling out RIGHT NOW is an all-new gallery platform designed to make accessing and shopping for your photos and videos easier than ever. Here’s what you can look forward to:

    •          All Game Day Photos in One Place: View the entire season’s photos in one convenient gallery.

    •          Unified Shopping Cart: Seamlessly shop for prints, downloads, and specialty items all in one cart.

    •          Online Video Delivery: Access highlight and game day videos directly through your gallery.

    •          Improved Navigation: Enjoy a streamlined, user-friendly interface that enhances your browsing experience.


This enhanced gallery is just the beginning of the exciting updates we have planned. Click here to watch a video that walks you through all the new features!


Introducing smSeniors and The smILE Squad

January 2025 will also mark the official launch of smSeniors, our dedicated senior portrait line that celebrates individuality and milestones. These portraits are designed to capture the essence of each senior’s unique story in a way that feels personal, meaningful, and timeless.


To kick off smSeniors, we’re launching The smILE Squad, our senior rep team. The smILE Squad will represent Sideline Media throughout the year, participating in exclusive photoshoots, sharing their experiences, and helping spread the word about smSeniors. Members of The Squad will enjoy incredible perks, including free sessions, discounts, and the opportunity to star in promotional campaigns.


Applications for The smILE Squad will open in early January, so if you or someone you know is graduating in 2026, stay tuned for more details! We will also begin accepting bookings for spring pictures for the Class of 2025 with limited space available!


Unveiling smLegends and smLegacy

Later in 2025, we’ll expand our services with the launch of smLegends and smLegacy:

    •          smLegends: Dramatic, bold athlete portraits featuring creative lighting, smoke, and digitally produced effects. These portraits are designed to capture the intensity and passion of individual athletes in a way that stands out.

    •          smLegacy: Heartfelt, documentary-style family heirloom videos that preserve the stories, voices, and memories of your loved ones for generations to cherish.


These new offerings reflect our commitment to telling stories in creative and impactful ways, and we can’t wait to share them with you.


Our Values: The Heart of Sideline Media

While 2025 will see several changes, there is one thing that won’t change. At Sideline Media, our six core values will still guide everything we do:

       1.     Soli Deo Gloria: Giving glory to God in all things.

       2.     We Exist to Serve: Putting our customers first in every decision.

       3.     Our Minimum Is Excellence: Striving for the highest standards.

       4.     Integrity Above All: Keeping our promises, no matter the cost.

       5.     We Want You to Absolutely, Freakin’ Love Your Photos: Your satisfaction is our priority.

       6.     SM Cares: Giving back to our community and the world around us.


Through these values, we aim to create not just great photos and videos, but meaningful experiences that leave a lasting impact.


Thank You for an Incredible Year

To our Sideline Media family: thank you for making 2024 unforgettable. Your trust, encouragement, and loyalty have inspired us to grow and improve every step of the way. You’ve allowed us to capture your memories, and in doing so, you’ve become part of ours.


As we look forward to 2025, we are filled with excitement and gratitude. We can’t wait to continue serving you and capturing the moments that matter most. From all of us at Sideline Media, we wish you a Happy New Year filled with joy, love, and countless cherished memories.


Here’s to 2025—a year of growth, creativity, and capturing memories that last a lifetime.


With gratitude and anticipation,

The Sideline Media Team