Our Values


At Sideline Media, we believe that our work is not just about capturing moments—it's about capturing memories that will last a lifetime. Every photo, every interaction, and every product we deliver is driven by a set of core values that define who we are and how we serve you. These values guide our decisions, shape our approach to business, and ensure that we remain true to the mission of serving you while upholding the highest standards.

Our Values


At Sideline Media, we believe that our work is not just about capturing moments—it's about capturing memories that will last a lifetime. Every photo, every interaction, and every product we deliver is driven by a set of core values that define who we are and how we serve you. These values guide our decisions, shape our approach to business, and ensure that we remain true to the mission of serving you while upholding the highest standards.

Core value #1


soli deo gloria- glory to god alone


Our most important value, and the cornerstone of everything we do, is captured in the Latin phrase *Soli Deo Gloria*—Glory to God Alone. At Sideline Media, we believe that our work, our service, and the success we achieve all belong to a higher purpose. More than providing exceptional photography or delivering beautiful products, our first goal is to bring glory to God.


This value is reflected in our operating principles as well. From the very beginning, we committed to tithing 10% of all sales to the local church to give back and honor God through the gifts He has given us. This isn’t just a business practice—it’s part of our calling. Every click of the camera, every interaction with a client, and every photo that we deliver is done with the prayer that God will bless and flourish Sideline Media, but more importantly, that He will receive the glory in all things.


When you partner with Sideline Media, you are not only receiving exceptional service, but you’re also supporting a company committed to a higher purpose. We truly believe that by using the skills and talents God has entrusted to us, we can bring light and joy into the lives of our clients.

 


Core Value #2


We Exist To Serve


Service is at the core of why Sideline Media was founded. We exist to serve you—our clients—with humility and respect. When we began this journey, our goal was to make your lives easier by capturing the memories you might otherwise miss. Whether it's a once-in-a-lifetime event or an everyday moment, we are here to help you preserve those memories beautifully.


At Sideline Media, we believe in being more than just a photography and videography service. We strive to be a full-service media company that partners with you every step of the way. Our mission is not simply to show up, take pictures, and hand over digital images. We want to work with you to create stunning, tangible products that you can hold in your hands and cherish for a lifetime.


We see ourselves as part of your family’s journey. As your family grows, we want to grow alongside you, capturing the moments that matter most. Whether it’s senior portraits, that state championship game, or special occasions, we are honored to be part of your story. Our service doesn’t stop at the camera—it continues through to the delivery of top-quality products that reflect the beauty and significance of your memories.

core value #3


our minimum is excellence


One of our core beliefs at Sideline Media is that excellence is not just a goal—it’s our standard. This value comes from years of leading teams and managing projects across different industries, where the pursuit of excellence became the benchmark for everything we did.


At Sideline Media, we know that perfection is impossible, and we will make mistakes along the way. But our commitment to you is that we will always strive for excellence in everything we do. From our website to our marketing materials, from our customer service to the products we deliver—excellence is our minimum standard.


We take pride in being “quality freaks” when it comes to our work. Every print, every frame, every package is meticulously crafted to meet the highest standards. We believe that you deserve nothing less than the best, and we are committed to delivering that level of quality in every aspect of our business. Our attention to detail is what sets us apart, and it's what ensures that your experience with Sideline Media is nothing short of exceptional.

core value #4


integrity above all


Integrity is non-negotiable at Sideline Media. In every interaction, in every promise, and in every commitment we make, we are guided by a simple principle: to honor our word, no matter the cost. We understand that trust is at the heart of every relationship, and we take that trust seriously.


When we promise something to our clients, we will always deliver—even if it means taking a financial loss. We believe that our reputation and our relationships with our clients are far more valuable than any short-term gain. Integrity is about more than just being honest; it’s about being transparent, fair, and honorable in all our business dealings.


Our commitment to integrity means that you can trust us to stand by our word. If something goes wrong, we will make it right. If we’ve made a mistake, we’ll own it. In a world where promises are often broken, Sideline Media stands firm on our values—ensuring that every client knows they are valued, respected, and treated with fairness.

core value #5


we want you to absolutely, freakin' love your photos!


At Sideline Media, “good enough” simply doesn’t cut it. We don’t want you to just like your photos—we want you to absolutely, freakin' LOVE them. The moments we capture for you are precious, and we believe that the final product should reflect the beauty and joy of those moments.


We are passionate about creating images that make you stop and say, “Wow!” From the initial shoot to the final delivery, we put our heart and soul into every step of the process. Our goal is for you to look at your photos and not just be satisfied, but to be genuinely thrilled with the result. We want you to look back on your photos with joy, pride, and a deep sense of connection to the memories they represent.


We won’t stop until you love what you see because we believe that every client deserves to walk away with something they can treasure forever.

 


core value #6


sm cares


At Sideline Media, giving back is central to who we are. We’ve built our business around not only capturing memories but also supporting the communities that trust us with their most cherished moments. That is why we developed our SM Cares program, which offers several ways we give back to our community and the world around us. Our 5 & 5 Give Back Program is one way we ensure this support goes beyond photos. With this program, 5% of all package sales and $5 from each AdvancePay credit purchased go directly back to your school or athletic program. This initiative helps fund the future of your athletes, whether it’s new equipment, facility improvements, or team events. We’re proud to be a partner in helping your team reach its next big milestone.


For organizations that are looking to have even greater impact, we offer our Ultimate Give Back Program, where schools and other groups can earn up to 30% back on sales from photo packages. This program is designed to provide meaningful financial support for the teams and organizations we work with. It’s more than just a photography service—every time you book with us, you’re helping to create opportunities for growth and development in your community. The funds raised through the Ultimate Give Back Program can be reinvested in anything from scholarships to new uniforms, ensuring the future success of your team.


Additionally, we believe in supporting our broader community and causes close to our hearts. That’s why 10% of all sales are donated to our local church, and 1% of all sales are contributed to charity. This commitment reflects our belief that business should be a force for good, not just for our clients but for the world around us. At Sideline Media, we’re not just in the business of photography; we’re in the business of building stronger communities. Your trust in us allows us to give back and make a difference, one portrait at a time. The beneficiaries of the 2024 SM Cares program are: Pinelake Church, Pisgah High School Soccer, Pisgah High School Softball, The Tunnel 2 Towers Foundation, The Wounded Warriors Project, St. Jude Children's Research Hospital, and Samaritan's Purse.

Follow me on Instagram
@mysidelinemedia